The hottest new demand under Siemens' Urbanization

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Siemens: new demand under urbanization

everything has a positive side. The haze in Beijing not only affects people's mood, but also brings new opportunities for the environment and green technology companies. Similarly, while the rapid urbanization process has brought all kinds of problems related to registered residence, education and health care to China, enterprises related to infrastructure construction have seen the huge potential of the market

in 2012, Siemens' financial report showed that the revenue of the Chinese market accounted for 8% of the global revenue, becoming the second largest overseas market outside Germany

at the beginning of 2012, Cheng Meiwei, CEO of Siemens Northeast Asia and President and CEO of Siemens (China) Co., Ltd., continued to express his optimism about the Chinese market in an interview. He believes that China's national policy is very consistent with Siemens' strategy, which is conducive to the company's development in China. At present, the company's focus on ensuring the high efficiency of transmission is to participate in and assist China's urbanization process

as early as October, 2011, Siemens established the infrastructure and urban business field all over the world, integrating the businesses related to urban infrastructure, covering five business groups, including rail transit, transportation and logistics, medium and low voltage power distribution, smart electricity and building technology. Dr. Xiao Song, President of the Asia Pacific region in this business area, said in an interview with this magazine: China's urbanization is a very complex process, and the needs of Beijing, Shanghai and other places are very different from those of second and third tier cities. Facing the multi-level market environment, Siemens has taken some actions different from those in Europe and the United States in terms of products and sales organization structure

at the product and market level, Siemens' innovation strategy with s.m.a.r.t. as the core is frequently mentioned. The vitality and scale of the Chinese market determine that s.m.a.r.t. products and our high-end products have broad prospects here. Dr. Xiao Song said. S is simple, easy to use; M means maintenance friendly, easy to maintain; A is affordable, and the price is appropriate; R is reliable, reliable and durable; T means how to do the compression test of 3D printing testing machine. It also has greater development and uses the space market to make the pointer return to zero;, Timely promote the products to the market. Obviously, the strategy is aimed at the economic market with huge demand, launch the products that are most suitable for the current market demand, and prevent the phenomenon that some functions are over developed and thus expensive

Dr. Xu Yading, President of Siemens China Research Institute, once said: due to years of economic and technological development, the market in western countries is relatively mature, the demand is relatively single, and the mainstream technology occupies a dominant position. Even if there are some different needs from the mainstream market, they can also be met by improving the mainstream technology; However, the market development level of China and other emerging countries varies greatly in different regions and strata, and the corresponding market demand is also diverse. This makes innovation based on demand to a certain extent become the key for manufacturing enterprises like Siemens to stand firm in the Chinese market

in terms of organizational structure, Dr. Xiao Song introduced that in China, there is a special urban customer manager management team in the field of infrastructure and urban business, which has insight into the long-term urban needs. In addition, there are more than 500 sales teams and six R & D centers to support it to actively and quickly respond to market demand. The logic behind such a large team in China is still to promote localized R & D and production

recently, Siemens' research results show that in more remote cities at the second tier and below, the growth rate of infrastructure investment is very high. Siemens has invested a lot in the first tier cities and the eastern coastal areas. In the next step, they will enter the markets of other undeveloped regions with the process of urbanization

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